concept first creative with a love for storytelling, brand strategy & outstanding craft
Hi! I’m Ali
I’m a creative lead based in Calgary, Alberta specializing in brand strategy, influencer marketing, and visual storytelling. I help brands build meaningful connections through strategic campaigns, thoughtful design systems, and multimedia creative that blends storytelling with measurable impact.
graphic designer ✧
art director ✿
content creator ☾
graphic designer ✧ art director ✿ content creator ☾
What I can help with
Strategy
brand identity & strategy
marketing campaigns
social media strategy
Creative
graphic design
motion/video
illustration
Growth
merch & apparel
e-commerce
UX/UI
✿ concept & art direction
✿ brand strategy
✿ campaign development
✿ visual identity
Here is the North >
✿ creator & influencer strategy
✿ campaign development & execution
✿ creative direction & messaging frameworks
✿ project management
UK Influencer Campaign >
Crystal Ski Holidays x SkiBig3
+22.6M Impressions, $1.7M EMV
recent work ✿
Merch Collection >
✿ merch & apparel
✿ art direction
✿ illustration
✿ brand collateral
Direct Mail Campaign >
✿ graphic design
✿ brand strategy
✿ art direction
✿ social media strategy
✿ brand awareness
✿ content creation
✿ video & editing
Metrpol Industries >
Shred Collective
✿ content creation
✿ social media strategy
✿ graphic design
✿ illustration