SkiBig3 Merch Collection

Graphic Design ✿ Illustration ✿ Art Direction

The Project Scope:

SkiBig3 is the collective of the 3 Ski Resorts in Banff National Park: Banff Sunshine Village, Lake Louise Ski Resort & Mt Norquay. Working together through SkiBig3, their aim is to draw international visitors to the destination and provide a one-stop-shop experience to planning a Banff Winter ski vacation.

Our goal in this project was to create a unique collection of locally printed & designed apparel for SkiBig3’s retail shop, that would stand out amongst the myriad of souvenir & outdoor shops on Banff Avenue.

We wanted this merch collection to be playful & fun, while staying authentic to the outdoorsy spirit & brand tone of SkiBig3. It needed to be buildable, & versatile; appealing to more than just skiers & snowboarders, and work in both winter & summer.

While illustrating for this project, I took inspiration from the iconic views you can see from each of the 3 resorts, and other popular summer destinations in Banff National Park. The collection launched in Summer of 2022, selling out within it’s first week in the shop, and has since generated over +$300,000 in sales. Shop this merch here.

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