concept first creative with a love for storytelling, strategy & outstanding craft
Hi! I’m Ali
I’m a Designer, Art Director and Creative Lead based in Calgary, Alberta. I help brands tell stories through thoughtful concept development, visually engaging design, and multi-channel creative strategy. My approach mixes hands-on craft with big-picture thinking—whether that’s shaping a campaign narrative, directing content, or exploring analog and digital techniques to find the strongest creative solution. Curious, collaborative, and fueled by a healthy dose of creative mischief, I bring a multimedia, problem-solving mindset to every project. Ultimately, I love turning ideas into work that connects.
graphic designer ✧
art director ✿
content creator ☾
graphic designer ✧ art director ✿ content creator ☾
What I can help with
brand identity & strategy
packaging & collateral
digital & print graphics
illustrations
motion design & video
merch & apparel
e-commerce websites
ux / ui design
marketing campaigns
social media strategy
recent work ✿
Merch Collection >
✿ merch & apparel
✿ art direction
✿ illustration
✿ brand collateral
Direct Mail Campaign >
✿ graphic design
✿ brand strategy
✿ art direction
✿ concept & art direction
✿ brand strategy
✿ production rollout
✿ visual identity
Here is the North >
✿ social media strategy
✿ brand awareness
✿ content creation
✿ video & editing
Metrpol Industries >
Shred Collective
✿ content creation
✿ social media strategy
✿ graphic design
✿ illustration