The Project Scope:

This project was in collaboration with Destination Canada and SkiBig3; the collective of the 3 Ski Resorts in Banff National Park: Banff Sunshine Village, Lake Louise Ski Resort & Mt Norquay. The goal of this campaign was to conduct a survey with travellers from the United States and gain insight on their trip experience, pre & post departure. There were two primary groups in the survey: one group that would receive a gift of ski socks in the mail, and one group that received a gift card in the mail. All participants received a postcard prior to their trip, showcasing unique activities to get them inspired for their adventure in Banff National Park, encouraging them to “Try Something New” on their ski vacation. All participants received an email pre & post departure linking to the survey. I designed a cohesive campaign package that blended SkiBig3 & Destination Canada’s brand elements, with a fun illustrated mountain graphic across the collateral.

Altogether, the campaign collateral included a landing page, email graphics, custom ski socks, custom gift cards, as well as postcard & custom die cut envelope.